“It’s a destination concept,” Siniscalchi says. Guests at 810 typically come to both play and eat, and the average stay is just over two hours. The locations adjust the lighting and music in the evening to highlight the shift. “We have families during the day and, as we shift into the evening, it becomes more of a sports bar dining crowd,” he says. Siniscalchi believes the brand’s broad appeal is part of a successful formula. “There’s always demand for entertainment, and we’ve taken a traditional eatertainment experience and modernized it because that’s what a young customer expects.” And while he admits that the industry has received a “temporary headwind” from COVID-19, he believes “the long-term demand is a very bright picture.” This is the right time to be growing an eatertainment concept, Siniscalchi explains. So having a franchise partner that knows their local market and can help facilitate that helps us ramp up the unit growth quicker.” “But our growth focus is on franchisees.” Franchising, he explains, “allows us to scale faster than pure corporate development. “If you’re a franchisor, you should be putting your money where your mouth is and investing in the brand with corporate stores,” he says. Michael Siniscalchi, president of the company, wanted to get firmly established with corporate stores before he could support franchisees, a point he has now reached. With five corporate-owned locations and one franchised venue, the chain also has plans for two franchised locations to open in the second quarter of 2022, in Fort Smith, Arkansas, and Greenville, S.C., with more to come. Just six years after opening its first location, 810 Billiards and Bowling is expanding rapidly. Games: bowling, billiards, arcade games, classic board games, mini golf
According to Datassential, 50% of consumers believe these venues provide value since they double as a place where they can eat and enjoy a fun activity.
Cheese and Dave and Buster’s were pioneers, trending venues offer everything from old-school games like bowling, shuffleboard and golf to high-tech competitive gaming. According to Chicago-based market research firm Datassential, 82% of Americans have been to at least one type of eatertainment venue, with Millennials the demographic most likely to frequent them. Eatertainment concepts, which offer dining, drinking and games, were trending before the pandemic and their coming back with a vengeance after being hit hard. Consumers have become bored at the sight of their own living rooms during the past couple of years as their entertainment, lifestyle and dining has been limited by COVID-19 concerns and restrictions.īut a trend that was nascent before the arrival of the pandemic is warming up again.
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